Ha Ha Ha: so I'll guess we'll have to stop all the mailshots to Buckinghamshire
Why Wearside's poor are the most generous of all
When he was a boy, Peter Brown did a paper round that took in the swanky part of Sunderland where the footballers lived, and a nearby decrepit, run-down council estate.
“At Christmas I’d get more tips from the poor area,” says Peter, who now volunteers in a charity shop in the city. “The footballers hardly gave me a thing.” Peter’s experience is typical of giving in Britain. According to the Giving Campaign, the poorest fifth of the population donate, on average, 3 per cent of household expenditure to charity, while the richest fifth give 0.7 per cent.
And nowhere are the masses more generous than in Peter’s home city. This summer, the Giving Campaign named Sunderland top in Britain for charitable donations, ahead of Blackpool, Motherwell, Dundee and Newcastle. London, Harrow, Twickenham, Kingston-upon-Thames and Ilford were shamed as the most miserly.
I always thought it was commonknowledge that the poor give more to charity than the rich. It's been a bit of an education working for a charity that whenever we get even the remotest interest in our work from people living in somewhere like Hampstead or Buckinghamshire or Hertfordshire, we drop everything we're doing and dream up new strategies based on recruiting other potential donors from such areas. Whereas if it's someone from The North... well, they're lucky to get a thank-you.
When he was a boy, Peter Brown did a paper round that took in the swanky part of Sunderland where the footballers lived, and a nearby decrepit, run-down council estate.
“At Christmas I’d get more tips from the poor area,” says Peter, who now volunteers in a charity shop in the city. “The footballers hardly gave me a thing.” Peter’s experience is typical of giving in Britain. According to the Giving Campaign, the poorest fifth of the population donate, on average, 3 per cent of household expenditure to charity, while the richest fifth give 0.7 per cent.
And nowhere are the masses more generous than in Peter’s home city. This summer, the Giving Campaign named Sunderland top in Britain for charitable donations, ahead of Blackpool, Motherwell, Dundee and Newcastle. London, Harrow, Twickenham, Kingston-upon-Thames and Ilford were shamed as the most miserly.
I always thought it was commonknowledge that the poor give more to charity than the rich. It's been a bit of an education working for a charity that whenever we get even the remotest interest in our work from people living in somewhere like Hampstead or Buckinghamshire or Hertfordshire, we drop everything we're doing and dream up new strategies based on recruiting other potential donors from such areas. Whereas if it's someone from The North... well, they're lucky to get a thank-you.
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